Do not ever BOGU

We took the BOGU acro from Robert Scoble's Corporate Blog Manifesto where you will find his Rule #19

BOGU. This means 'Bend Over and Grease Up.' I believe the term originated at Microsoft. It means that when a big fish comes over (like IBM, or Bill Gates) you do whatever you have to do to keep him happy. Personally, I believe in BOGU'ing for EVERYONE, not just the big fish. You never know when the janitor will go to school, get an MBA, and start a company. I've seen it happen. Translation for weblog world: treat Gnome-Girl as good as you'd treat Dave Winer or Glenn Reynolds. You never know who'll get promoted. I've learned this lesson the hard way over the years.

We think the principle is interesting and not that bad, but:

We believe the contrary of what Scoble believes: You should never BOGU, meaning you should treat Gnome-Girl as bad as you'd treat Bill Gates or Dave Winer. By bad we mean polite and and with a professional distance. Expressions of nicety has only a side place in business. Give correct feedback and abide by it. Example: "Hey Mr. Gates, Excel is a very well designed application;" or "Hey Mr. Gates, Microsoft's long term OS - strategy has so many flaws in it, we do not use your OSes, if we can avoid it;".

With Gnome-Girl that would be: "Hey, Gnome-girl, your skirt looks like shit, do your really feel good in it?" or "Hey Gnome-Girl, I like the song you play on your blaster a lot;".