Old Media, New Media, Honour the Tool

When analyzing the difference between the net and old electronic and print media, many people focus on 2ways communication and net tech and IP and so on.

Do not let all the buzz distract you from where the real difference came from. Before the net(s), the professionals in the center had many capital intensive devices and the so called audience(s) at large had their voice and a pen and paper, the telephone, cheap guitars and not enough time to practice.

Now the audience(s) can afford and sustainably own the same tools & devices as the professionals. Together we have & use many more of them. What is more, quite often we master them in a better, cooler, more efficient and, ahead of all else, more enjoyable way.

This has been made possible by silicon, the ingenuity of many good people and the products the Central Institute for the Nervous, for Consumerism and for Market Planning could not prevent to escape from its trenches.

Thank you Masatoshi Shima, thank you Chuck Peddle, thank you Steve Wozniak, thank you Lynn Conway, thank you Don Estridge, thank you Sophie Wilson, thank you Bob, Dave, Chuck and Butler, well and thank you many others who are famous enough anyways.*

PS: Not a few of us new media people want to turn back the tides, but the cat won't go back into the bag and for sure and safe the turn-back-the-tide-guys will ultimately fail. Why do we know that? Because of scientific analysis. That's why.

*Woz is a bit of an oddity in that list, but by his deeds and life he belongs there.

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