From an interview with Don Estridge

PC: Are you concerned about software piracy?

Estridge: Our plan is to protect the software in a simple way: by impressing users with the fact that unauthorized copying is illegal. If we were to find it being done flagrantly, we would probably take clear action. It is against the law, and it is stealing our assets. Beyond that, software piracy takes all the fun out of the very reason software authors want to participate, which is to be creative and to have a chance to strike it rich through royalties. It doesn't make sense.

PC: Still, even with copy protection, it is still pretty easy to copy a diskette.

Estridge: But it is still wrong, and it is disappointing to me to think that there are people who knowingly do it. It is a form of thievery. I think it is the single greatest threat to the viability of these machines.

PC: Do you think the price of software is a factor?

Estridge: I don't know if you were at the recent Boston Computer Society meeting, but Mike Markkula, from Apple, talked about something that turned out to be somewhat controversial. He said, in effect, "Why don't we forget about having copy protection, let's just don't do it. That way, we'll implement—that is, we'll not copy protect—the code but price everything the same. We could price it on the basis of the cost of manufacturing the diskettes rather than on the basis of the value of the material stored on them." This approach would be similar to that used in the record industry and there is a lot of merit to this idea, but none of the software authors will agree to it.