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StefanL, 07.07.11, 09:20
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Overview of European Internet Usage by Country Ranked by Total Unique Visitors (000) May 2011 Total Europe Audience, Age 15+, Home and Work Locations Source: comScore Media Metrix |
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| Location | Total Unique Visitors (000) | Average Hours per Visitor | Average Pages per Visitor |
| World-Wide | 1,373,976 | 23.9 | 2,161 |
| Europe | 366,862 | 26.8 | 2,752 |
| Germany | 49,993 | 24.1 | 2,638 |
| Russian Federation | 48,294 | 24.0 | 2,618 |
| France | 42,335 | 27.8 | 2,682 |
| United Kingdom | 36,660 | 33.9 | 3,079 |
| Italy | 23,210 | 18.3 | 1,762 |
| Turkey | 22,900 | 31.8 | 3,448 |
| Spain | 21,450 | 26.8 | 2,449 |
| Poland | 18,193 | 26.9 | 3,061 |
| Netherlands | 11,963 | 35.2 | 3,467 |
| Sweden | 6,161 | 25.0 | 2,423 |
| Belgium | 5,944 | 20.5 | 2,085 |
| Austria | 4,676 | 14.1 | 1,485 |
| Switzerland | 4,666 | 19.6 | 1,923 |
| Portugal | 4,146 | 21.5 | 2,034 |
| Denmark | 3,649 | 21.7 | 2,256 |
| Finland | 3,349 | 26.0 | 2,396 |
| Norway | 3,227 | 26.5 | 2,156 |
| Ireland | 2,079 | 21.5 | 1,953 |
The stunning data point in this table is 14.1 average hours of internet usage per visitor and month in Austria. This is so far from comparable countries and so deep below the continental and worldwide averages that any observer would lean to have second thoughts.
If true it means that on an average Austrian internet users spend less than half an hour per day with the internet. That would be only 53% of the usage time of Norwegians, 72% percent of the Swiss, 40% of the Dutch, but even more stunningly a lot less than Poles, Spaniards or Portuguese. Austria would be on a very clear and significant last rank for internet usage in Europe.
Now the figures and ranks do not mirror reading "serious" media or difficult blogs, they just sum up every kind of activity, be it smart or dull, good or bad, interactive action or merely passive consumation.
Is this just another illustration of what the Pew organization titled: Digital Audience Growing, But Metrics Are a Mess? Or is this true and does it correspond with the falling PISA data Austria has the grace to receive these years?
Astonishing in any case and interesting nevertheless.
everybody is talking into their little smart boxes – everywhere, for all around to hear, and mostly all the time – while not sending text messages. No time to surf teh Intarwebs.
And look, they say Italy has a huge oral culture and its ratio is very close to Austria.
... plink
Yeah, all of this is true
but then again. on an average the austrians are half like the germans and half like the italians, so, guessed from historical cultural experience, the average usage time in this little country here and in a text structured medium should be halfway between these neighbours, maybe a little nearer to italy than to goimany.
All mediterranen cultures (catholique, orthodox and muslim, less so for jewish culture) are a lot more oral than say northwestern european (protestant scandinavia, great britain, northern germany and benelux). the pattern shines a bit through these figures but not enough.
btw. the austrian internet monitor says austrian users spend 12h per week on the internet. This is a stark contrast and the figure might be too high. sadly so, we have to say, the pew research center was dead right on that subtitle.
... plink
... answer!
Business and Economy
Cloud Appreciation
Media Ecology
Movies and Music
Glossaries and Grammars
Great Jewish Songs
Obituaries
People in Information Science
Political Science
... all tiny topics
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