This Way Or That

ComScore has published newer figures for online video usage in Europe. What do these figures tell us. regrettably not much. They also have published data for June and Germany, ranked by Unique Users and giving minutes consumed. The results are sobering. Youtube - according to ComeScore - receives 194T hours of usage whereas the closest competitors, Facebook and SevenOne Media (myvideo.de & other sites) receive 6.7T and 6.2T hours respectively.

Online Video is still in its infancy and Youtube stays as dominant as ever. Even the strongest local competition does not quite make it there. A ratio of 30:1 is more of a humiliation than a competition. Even if Facebook is right there down with you. What it is with Turkey where Facebook seems to top Youtube, stays unresolved as as for tonight.

And, keep in mind, if you compare Comscore figures to Nielsen figures, most of the time Comscore comes out as the more optimistic instrument.

Online Video in Selected European Countries
Ranked by Videos per Viewer
April 2011
Total Audience; Age 15+ - Home & Work Locations
Source: comScore Video Metrix
Videos per Viewer Hours per Viewer Total Unique Viewers (000)
Germany 186.9 19.6 44,928
Turkey 168.6 18.7 20,732
United Kingdom 166.4 17.0 32,594
Spain 150.9 18.4 18,902
France 131.2 12.8 38,658
Italy 114.8 12.8 18,690
Russia 86.8 9.7 39,840

Top 3 Video Properties in all Reported Video Metrix European Countries
Ranked by Total Videos (000) Viewed by Unique Viewers
April 2011
Total Audience; Age 15+ - Home & Work Locations
Source: comScore Video Metrix
Top Properties
France Google Sites DailyMotion.com Facebook.com
Germany Google Sites ProSiebenSat1 Sites Facebook.com
Italy Google Sites Facebook.com Vevo
Russia Google Sites Mail.ru Group Gazprom Media
Spain Google Sites Vevo Facebook.com
Turkey Facebook.com Google Sites DailyMotion.com
UK Google Sites BBC Sites Vevo

 
last updated: 23.03.25, 07:18
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