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StefanL, 29.04.11, 15:59
In our news series "Mise en abyme" we present propositions on notorious expressions that have seen wide spread usage in recent years. Feel welcome to condemn, blame, retrieve, praise, defend, obsolete or whatever you and your mind is triggered to.
Proposition: If you have no good conception of Media, hot & cool, you can at most understand half of the entangled set of movers or reasons that have led to the relative amount of success of youtube and the relative lack of success of HD television and radio in the last 7 to 8 and 20 years respectively.
Proof: Not worked out well enough yet
Corollary; The order of relative success of youtube can compute in 2 different ways. The easy way is to state that youtube has around 40 per 100 share in the developed western internet video markets. Every single of its competitors has under 10 per 100.
The more difficult assesment is the share youtube has as opposed to real TV and its more related forms. It seems, internet video, in terms of quantities consumed has grown to anything between 1 and 2 per 100 of overall moving pictures view time in the same developed western markets. Sans pocket calculator we can estimate a market share of an order of magnitude of 0,5 per 100 for the different Northern American and European markets. With the largest competitors at 14 (Germany) to 20 (UK) per 100 in developed competitive markets, we can start to talk about youtube's relative success. Considered, that traditional TV, conceived as a form of distribution is largely a national affair still and youtube is a thoroughly international affair, next to facebook it is a media force to probably recon with, somehow.
Allthough more than a half of the US households own HDTV sets and the number of HD television channels has grown to more than 700 in Europe this year, the market share of HD Television viewed is well under earlier expectations of many so called analysts. The difficulty of retrieving hard figures on the web alone should tell us enough.
tobi,
29.04.11, 16:52
The last picture shown is a trap, isn’t it? It's footage trickery to allure the reception that television equals cinema, no?
... plink
I should have known that a knowledgable association chain could be triggered that way.
An metonymic touch on cinema was part of the intention, but in a slightly different way, I guess. Actually it was a picture that google accident offered and I bit on.
The full cinema trap-link will find usage in "light on light through" if we ever get that far.
... plink
micro_robert,
29.04.11, 19:03
If I remember McLuhan correctly, he wrote that HDTV ain't good old "cool" TV anymore. HDTV is "hot", cranky compression artefact-ridden YouTube footage (footage... William Gibson) is cool like old TV.
... plink
The question then is, why would people crave cool media under the condition that the supply of hot media is abundant. It is the question that Bildungsbürgertum knew and knows only how to stammeringly and thoroughly mistakenly can answer. Cool media that is like classic television and comic strip and sms.
... plink
micro_robert,
29.04.11, 19:00
HD adoption may indeed be driven more by Blu-ray than by HDTV - apart from sports. YouTube won, because it was first to market and made intelligent use of the emerging personal micromedia (embedding videos in blogs). Plus, they entertained a rather reckless attitude when it came to copyrighted video content: they simply didn't give a damn - which was exactly what the people wanted.
... plink
HDTV adoption is indeed driven by blue ray and movie watching besides. But movie watching on a self-illuminating screen was neither TV nor right anyway and never. Sports is another special thing, where HD make some kind of sense and inroads too. But sport, let us leave that for a different debate. Disection and divergence of what we used to call full p. TV is making fast progress and will continue to do so for some time to come.
What you describe for youtube, meseems, is in a large part how they won out against similar web video efforts but not quite how they won out - on the web wohlgemerkt - against the league of everybody else in the moving soundy pickies business, although recklessness and embedding were a factor in all competitions it was exposed to.
The other day I was just reflecting around on 176p, 240p, 360, vhs induced and tons of other distortion, let alone all the stuff tv had never dreamed of daring. And yet another thought occured to me, how did the youtube founders guess rightly what people wanted and, say, Google did not.
... plink
Very interesting, so we amend 1 more:
news.cnet.com
And of course, when looking at netflix nobody compares them seriously with youtube because they are so different.
... plink
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