04.03.2008, 07:18
Uncover Your Needs

Often, when we list our interests, we are listing our wants - our everyday desires, aspirations, and concerns. These are the things or conditions we would like to have, often very much. We want our office to be comfortable, the deal to be profitable, the vacation to be relaxing, and the price to be affordable. If we probe deeper, we will find underneath these wants a set ou core motivations - our needs.

Needs are the basic drives that motivate human behavior. Perhaps the five most basic human needs are:

• Survival or safety
• Drink, food, and other life necessities
• Belonging and love
• Respect and meaning
• Freedom and control over one’s fate